More Advice & HALLWAY SHOW!

Here's some other great points from Inside the Business of Illustration. MA = Marshall Arisman and SH = Steven Heller. ALSO **THE HALLWAY SHOW** has started a blog. Head over there, check it out, and follow it. This week's theme is Danny Devito and my piece for the week is up alongside my little sister's.MA: The work you produce has to be the best you can do. The criterion is the final image. How you get there is your own business. Illustrators are not paid by the hour. I encourage all illustration students to experiment with every medium at their disposal and not settled for what appear to be timesaving tools.
SH: You can always tell when technique overpowers concept, so that is my standard. IF the image draws more attention than the idea, then something is wrong.

Being Clear: Make a list of things you personally know about, of things you find funny or sad, of concerns political or social that you would like to address. Write a short paragraph about each. If you can't write a clear statement about your feelings there is little reason to think your pictures will have any more clarity.

SH: The worst idea is one that tries too hard to be clever, but a clever presentation free from artifice is worth its weight in gold. Today I feel that book making is as overdone as postcards. But that's because many illustrators who make book-like promotions are really just replicating their portfolio; the book is not a book per se, but a collection of disparate images.
MA: Web sites are good vehicles for promotion but the same rules apply. Only put up what you are most proud of, not what you think THEY will buy. Always know what kind of work the art director does. Too many young illustrators don't take the time and effort to research the names of art directors and familiarize themselves with past images they commission.

Promo Ideas TO AVOID: don't include your resume. Don't include work that you don't want to do.

Ethics: don't knowingly undercut a fellow illustrator to take away a job.

MA: The rejection of any assignment for ethical reasons is very personal. While some things are just out of the question, others are more subtle, requiring thought only when the offer is presented. If you believe, as I do, that images (including your own) have power, then take a moment to reflect when the intuitive or inner voice sends up a signal. Pay attention to it. It is much more difficult to defend something that you don't believe in after you've done it.

MA's commandments of illustration:
1) Thou shalt not intentionally steal the style of another.
2) Thou shalt not envy the success of a fellow artist.
3) Thou shalt not apply thy talents to a cause that sickens thee.
4) Thou shalt not continuously reevaluate thy own artistic merit.
5) Thou shalt not use money as the yardstick for success or failure.